Nectar Winery
Overview
Logo Study
Tools: Adobe CC / Illustrator
At the start of the project I was inspired to design a logo for a winery. My process began by researching definitions of the word nectar and I found the following definitions:
"The drink of Greek and Roman Gods"
"A sweet liquid secreted by the nectaries of a plant"
After deciding on the overall message I wanted to convey, my next step was to create several sketch iterations. I wanted to design a logo featuring a hummingbird, as it is associated with flowers and elegance.
The concept eventually evolved into a hummingbird and a wine glass. The next step was to simplify the mark. I wanted the logo to have multiple interpretations while still capturing the essence of the brand.
The final logo depicts a hummingbird with its wings wrapped around the top of a wine glass. Throughout the entire creative process, I succeeded in creating a logo that is both simple and has a strong visual identity.
